IIM Ahmedabad alumnus · TEDx speaker

Sony Goyal SoGo Sir

A national record holder who has scored 99+ percentile in CAT 17 times, a serial social entrepreneur and the mentor behind MissionCAT, helping students from small towns reach India's top IIMs.

Sony Goyal (SoGo Sir) on the TEDx SGNS Youth stage
17×99+ percentile
in CAT
  • 17×99+ percentile in CAT, a national record
  • 2,00,000+students, teachers and professionals inspired
  • 1600+seminars across India
  • 1000+hours of free lessons on YouTube
About

Mentor, educator and social entrepreneur

Mr. Sony Goyal, known to his students as SoGo Sir, is an alumnus of the Indian Institute of Management, Ahmedabad and a serial social entrepreneur. He is passionate about one dream: universalising education in India.

He holds a national record for cracking the CAT exam 17 times with a 99+ percentile score, and 99.99 percentile many times. His project "Mission CAT: Bathinda to IIMs" has helped thousands of students secure admission to top IIMs and other leading B-schools. Known for teaching with ease and clarity, he is one of the most loved tutors on the MissionCAT YouTube channel, which offers more than 1000 hours of free learning.

Today he is leading Project "Punjab100", with a mission to help 100 girls from Punjab join IIMs and give the country 100 women CEOs.

  • TEDx speaker
  • Coach
  • Mentor
  • Career counsellor
  • Entrepreneur
  • System & management consultant
  • Motivational speaker
Journey

From a village in Punjab to IIM Ahmedabad

A story of hard work, first attempts and giving back.

  1. Roots in Sangrur

    Schooling in the village of Shadihari, district Sangrur, Punjab.

  2. Engineering at SLIET Longowal

    Studied engineering, and tutored juniors and needy students along the way.

  3. IIM Ahmedabad, first attempt

    Mentored by some of the best minds in the country. Prof. Anil Gupta had a significant impact on his career path.

  4. Godrej Group

    Worked as State Head, Rajasthan, before turning to social entrepreneurship.

  5. Prayaas and MyCareer

    Started Prayaas International School for underprivileged children, then MyCareer Edu Ventures and IXL.

  6. MissionCAT and Punjab100

    "Bathinda to IIMs": thousands of students into top B-schools, and now 100 girls from Punjab to IIMs.

Impact

Work that opens doors

Every project comes back to one idea: good education should reach everyone.

MissionCAT: Bathinda to IIMs

CAT coaching and personal mentorship that has helped thousands of students reach top IIMs and other leading B-schools.

Punjab100

A mission to help 100 girls from Punjab join IIMs, so the country gets 100 women CEOs.

Prayaas International School

A school for underprivileged children that today serves more than 200 students from slum areas.

MyCareer Edu Ventures

Guides students for the country's most prestigious competitive exams.

IXL

A unique course to excel in life and career.

Seminars and programmes

1600+ seminars, courses at leading MBA institutes, and faculty and professional development programmes (FDPs and PDPs).

Learn with SoGo Sir

Preparing for CAT? Join MissionCAT

MissionCAT is where SoGo Sir teaches CAT. You get personal mentorship in the small SoGo100 batch, a proven track record of IIM results and a large library of free video lessons.

Talks

On stage

TEDx talks, panels and seminars for students, teachers and professionals.

“Give your 100% in whatever you do.”

Sony Goyal (SoGo Sir)
Mr. Sony Goyal speaking into a microphone at an event
Beyond work

Making others dream

His story and his dream of universalising education feature in the book A Chapter out of My Life, under the title “Making Others Dream”. His interviews can be heard on podcasts and YouTube channels.

Away from work, he enjoys:

  • Sports
  • Playing the flute
  • Writing poetry
  • Learning languages
Contact

Get in touch

For CAT guidance, seminars or speaking invitations, reach out to the MissionCAT team.